The Team

Jonathan Calver: Managing Director

The Calver family has been involved in the drinks industry for over 40 years. After working for Tavern Brands for some years (part of the Greenall Group), Jonathan set up the Branded Drinks Partnership in 1999 with his father Roger, taking over as Managing Director in 2001.

After the take-over of Wessex Craft Brewers, Jonathan masterminded the transformation of the bottling plant into an efficient and reputable operation, including the move to the current Coleford site. As well as overseeing the operations and sales side, Jonathan has direct responsibility for the financial management of Branded Drinks.

Jonathan, moved to nearby Cheltenham in 2006. He is a keen skier and squash player.

Gray Olliver: Sales and Marketing Director

With over 35 years in FMCG companies up to board level, Gray is a highly experienced marketer, who has worked for Cadbury-Schweppes, Allied-Domecq and H.P. Bulmer. He set up Wessex Craft Brewers in 1998 to provide a bottling and sales service to microbreweries and, on the acquisition of the bottling plant by Branded Drinks, joined the Board as Sales and Marketing Director.

Gray has an MBA from Stanford Business School in California and a law degree from Nottingham University. He is a Justice of the Peace in Bath, where he lives, and is a keen, if increasingly pedestrian, tennis player!

Roger Calver: Non-Executive Chairman

Roger Calver founded Branded Drinks with his son Jonathan in 1999, following a long and successful career in the FMCG sector, including spells at Cadbury Schweppes and Greenalls.

In 2001 Roger stepped down as Managing Director, leaving the operational management of the company in the hands of his son but remaining in the company as non-executive Chairman – a post that he still holds today.



Rob Hudson: Operations Manager

Rob is Branded Drinks’ home-grown Operations Manager. After starting his career in surveying, Rob joined Wessex Craft Brewers in 1998, and remained when it became Branded Drinks in 1999.


Rob’s rugby background, both playing and supporting, gave him a passion for good quality beers and ciders that almost mirrors his love for the sport – making this his dream role!


Now, with 12 years experience working on every part of the bottling line and following innumerable bottling and brewing courses, Rob runs the operational side of the business supported by a team of nine full-time operatives, including a Processing and Packaging Manager and a Lab Manager.

Nichola Beech: Administration Manager

Nichola has worked for the company since 1998 as the Admin Manager, having previously worked as a Quantity Surveyor on civil engineering projects. She is responsible for the processing of sales orders from initial receipt through to invoicing, as well as handling the process side of the Branded Drinks business including customer liaison & supplier invoice processing (amongst numerous others!). She is currently expanding her role to involve further aspects of the company’s financial control.


When not glued to the computer for work, she likes nothing more than being glued to it for pleasure, either reading or playing computer games (with the occasional breath of fresh air from cycling & hiking).

Gary Lawson, Director of Sales, Scotland

Gary has worked for Branded Drinks for over 4 years, running the company’s Scottish on-trade business from his home office in Glasgow.

Following a successful sales career in the insurance industry coupled with an impressive CV in event management and professional djing throughout the UK, Gary set up his own company to develop Krusovice and a number of other imported brands in Scotland. When Branded Drinks acquired the agency for Krusovice, Gary joined the company as well, and has continued to build the Krusovice brand, along with Weihenstephan and Furstenberg in Scotland and the North of England.

Gary has always lived and worked in Glasgow, and has an encyclopaedic knowledge of all the pubs and bars across Glasgow and Edinburgh – which he keeps up to date through his occasional DJ gigs.

team at branded drinks
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